LICENSING
The expected benefits?
In addition to this, you will need to know more about it.
You own a brand, and you operate it or not in a given industry.
Your brand develops notoriety, and therefore recognition of its fundamentals, a reliable, recognized, innovative, historic brand, holding an image with a given clientele, in a given territory ... You have therefore constituted the most difficult by creating a value ... Why not generate future income by extending it to other licenses and thus see your other licensees develop marketing and communication resources in the general interest of your brand.
What are the licenses for which I can mandate you?
In addition to this, you will need to know more about it.
Optics
Jewelry
Footwear
Clothing
Perfume
Watches
Stationery store
Champagnes
Cars
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Cosmetics
Restoration
Electronic
Furniture
Hotel Amenities
Mug
Thermo
Who must defend the ownership of the trademark used under Licenses?
In addition to this, you will need to know more about it.
You own a brand, and you therefore remain the one who must ensure the ownership of the brand and its integrity in the face of potential usurpers. The licensee must alert you to any fraudulent use of the mark in his sector.
What are the fees of your agency?
We never take fixed fees, only success fees, we share a win-win relationship. We don't charge commissions on the income you earn, what else? 😉
What guarantees do we have that a Licensee does not devalue our brand?
Our agency works with the Jurist or lawyer who will intervene in the drafting of the license contracts to integrate very precise specifications: upstream sample control, consistency of style, defined scope of the License
How long does a license agreement have?
In addition to this, you will need to know more about it.
In general between 3 and 7 years, this is negotiated contract by contract, our common interest is to position the longest duration, without any contraindication on your part. A contract can also be extended by tacit agreement.
What happens at the end of the License agreement?
In addition to this, you will need to know more about it.
Two scenarios, either the Licensee abandons his contract and you can without waiting period operate it yourself or license the activity again, or you decide to terminate the contract, or by mutual agreement and there you will often have a waiting period to meet before being able to use or have the trademark license exploited.